Indiegogo Campaign Overview – Everything You Need to Know

This is more than a campaign. It’s a movement to prepare people to save lives.


Be Your Own First Responder

Did you know that 44% of people in the United States do not own a first aid kit? According to the CDC, nearly half of Americans are completely unprepared for even basic medical emergencies. That statistic, more than anything, is why we launched the My Personal Aid Indiegogo Campaign.

From ER doctors to military medics, our team has seen what happens when people don’t have the tools or the training to act in a crisis. We know the truth: medical help isn’t always just a phone call away. In fact, a 911 response can take 7 minutes in urban areas, 14 minutes in rural areas, and sometimes over 30 minutes in the most remote regions.

That’s why we created My Personal Aid.

This campaign is about more than funding a product. It’s about giving people the power to act immediately and effectively in those critical moments before professional help arrives.


What We’re Offering

We’re launching three purpose-built First Aid Kits, each designed by medics to match different risk levels and lifestyles. Whether you’re hiking the backcountry, coaching little league, or just driving across town with your kids, there’s a kit built for you.

Everyday Essentials Kit – $30 Early / $35 Regular (Retail $40)

A compact, reliable first aid kit for minor injuries at home, in the office, or during light outdoor activity.

Includes:

  • Bandages, gauze, wraps
  • Antiseptic and topical treatments
  • Insect repellent and sun protection
  • A waterproof, tear-resistant Medical Action Plan (MAP)

Advanced First Aid Kit – $99 Early / $129.99 Regular (Retail $150)

Built for moderate to high-risk situations like remote travel, sports events, and job sites. Includes bleeding control and trauma stabilization.

Includes:

  • Chest seals, gauze, tourniquet, emergency blankets
  • Tools like trauma shears and sheeting
  • Mini Kits for bandages and topicals
  • Full MAP + access to training videos

First Responder Kit – $199 Early / $229 Regular (Retail $250)

Our most complete kit, built for high-risk environments where trauma and delayed care are likely.

Includes:

  • CAT-7 Tourniquet, Chest Seals, Olaes Pressure Bandage
  • Splint, CPR mask, toothbrush, tweezers, irrigation syringe
  • Built-in expansion for additional supplies
  • Full MAP + QR access to video training

Add-On Gear

We’re also offering several high-value, field-ready add-ons to customize and expand your kit:

  • Complete Splint Kit – $29 Early / $34 Regular
  • 2pk Expansion Page Inserts – $19.99 Early / $25 Regular
  • 4pk First Aid Mini Kits – $20 Early / $25 Regular

All add-ons are designed to fit perfectly within the Advanced and First Responder Kits, and allow you to scale your kit to fit larger groups or longer trips.


What Makes Our Kits Different?

We didn’t build these kits to win a shelf space war. We built them because we got tired of seeing the same old problems:

  • Kits designed around piece counts, not actual usefulness
  • Cheap components that fail under pressure
  • No instructions, training, or structure for how to use what’s inside

So we did something different.

Our kits are:

  • Field-tested by medics, not marketers
  • Organized with Mini Kits and pocket systems
  • Durable and built with handmade cases that won’t fail
  • Guided with a Medical Action Plan (MAP) in every kit

Plus, each kit includes access to full-length instructional videos that walk you step-by-step through essential first aid skills. You don’t need to be a medic to make a difference—you just need to be prepared.


Why We Need Your Help

This Indiegogo campaign is the launchpad. The funds we raise will:

  • Cover the first round of production for all three kits and add-ons
  • Help us build out our online first aid training platform
  • Expand our outreach to families, educators, and community responders

This is a 45-day campaign with a funding goal of $15,000. We’ve set realistic targets for each reward tier to ensure timely delivery and full transparency.


Why Now?

Because medical emergencies don’t wait. Because we’re entering wildfire season, summer travel, and a time of year where injuries spike. Because waiting until after something goes wrong is too late.

Whether you live in a city, on the road, or off-grid, My Personal Aid gives you the confidence and tools to act.


Join the Movement

Supporting this campaign doesn’t just mean you get a first aid kit. It means you’re:

  • Taking control of your own safety
  • Helping spread real preparedness
  • Supporting veteran medics and healthcare professionals who care about making a difference

Visit the Indiegogo Campaign Now

Be ready. Be confident. Save lives.


Stay tuned for upcoming posts where we break down each kit in detail, introduce our team, and show real stories of preparedness in action.